Brush your teeth and then off to bed - for most people this is an evening ritual. Wouldn't it be fantastic if the toothpaste, in addition to protecting your teeth and gums, also helped you fall asleep and stay asleep? This is exactly what the startup brand YUZ makes possible with its new oral care series YUZ lullaby. Together with YUZ energy boost, Europe's first toothpaste with caffeine, YUZ offers an oral care system for mornings and evenings that ensures restful sleep and a good start to the day. The innovative toothpaste YUZ lullaby will be presented for the first time on June 30, 2021, 11:00 a.m. to 12:30 p.m., as part of a digital press conference.

That oral care products are more today can, as "just" teeth and protecting gums, YUZ has already demonstrated with Europe's first caffeine oral care, YUZ energy boost. After the innovative wake-up call for the morning The startup is now addressing another important topic: falling asleep and staying asleep.

Sleep problems as a new widespread disease?
After all, the number of people with sleep problems has almost doubled in the past ten years - and with it, the number of sleeping pills has also increased massively. With regard to sleep problems, the World Sleep Society even speaks of a global epidemic that is affecting the health and quality of life of up to 45 percent of the world's population.

To help people with sleep problems and to help them fall asleep and stay asleep, YUZ is now pursuing a completely new approach. Brushing your teeth every evening should have a positive effect on sleep thanks to the YUZ lullaby toothpaste. The advantage is obvious: there is no need to change the usual daily routines - Instead, the well-known tooth-cleaning ritual is given a real additional benefit!

Systemic effect supports falling asleep and staying asleep
The idea for the product goes back to Traditional Persian Medicine (TPM). She has always seen people as a unit. This approach inspired the founder of the YUZ brand, Sepideh Roozbiany, to develop care products with a systemic approach. With the launch of the new product range, the startup is offering an oral care system for morning and evening for the first time, which specifically supports falling asleep and staying asleep as well as waking up in the morning.

On June 30, 2021, 11:00 a.m. to 12:30 p.m., the innovative oral care series YUZ lullaby will be presented to the public in a digital press conference. As part of the event, two top-class experts in the fields of sleep and Dentistry has its say: the "sleep pope" Dr. Hans-Günter Weeß, head of the interdisciplinary sleep center at the Palatinate Clinic Klingenmünster, and the dentist Prof. Dr. Ralf Rößler, founder and dean of the DTMD University for Digital Technologies in Medicine & Dentistry in Luxembourg.

Digital press conference with renowned experts
Interested specialist and audience editors, beauty and healthcare bloggers and influencers can send an email to info@drkaschny.com to receive a link to attend the digital press conference.